Black Friday is won in the feed.
YOUR DISCOUNT IS READY. IS YOUR CONTENT?
The brands that win Black Friday aren't always the ones with the biggest discount. They're the ones with the content to carry it.
A discount gets their attention. Content gets the sale.
Black Friday is the loudest week of the year on social. Every brand is discounting, every feed looks the same, and ad costs climb as everyone competes for the same eyeballs. Your discount alone won't cut through that.
Everyone's feed is full of "30% off”…
So how do we get them to pay attention to you?
1. We build the want before the sale starts. Most people decide what they'll buy before Black Friday begins. The winning brands start weeks early, showing their product in real life, and teasing the sale so their followers wait for them.
2. We make your offer impossible to miss. When the sale goes live, your content has one second to stop the scroll. That means strong hooks, a clear offer across feed, Stories, email and ads, and enough fresh creative to keep your ads working all week.
3. We give people a reason to choose you. A discount makes someone interested, but a reason makes them buy. Proof it works, the story behind your brand and captions that sell the value, not just the price, are what get people to checkout.
You bring the offer and we'll make them want it.
We plan, shoot, and edit it all, around one goal: making your Black Friday sell.
A content plan built around your sale. Teasers that build desire, a launch that lands, and last-chance posts that convert.
Short-form video. Reels and TikToks that show your product at its best and give people a reason to buy.
Product photography. Clean, on-brand shots that make your products look as good as they are.
Assets for ads. Sized and delivered so your whole sale looks and sounds consistent, everywhere.
How It Works
Book your Content Planning Session. A relaxed chat about your products, your sale and what you want to push.
Pick your package. Choose the credits that fit your campaign. Pay in full or across three instalments.
We plan and create. We build your content plan, shoot, edit and write your captions.
You launch. Everything lands in your inbox 14 days from your shoot date, ready to schedule.
Pick your package. Build your Black Friday mix. We'll do the rest.
Every package comes with a set number of content credits, and you choose how to spend them across your campaign:
1 Reel = 1 credit · 1 UGC video = 1.5 credits · 3 lifestyle statics = 1 credit
The Black Friday Essentials
Best for brands focusing on launch week and need content that makes your offer land when the sale goes live.
12 Content Credits
12 reels, or 8 UGC videos, or a mix of both.
- Access to 1 UGC creator promoting your sale
- Offer-first hooks that land your discount in the first 3 seconds
- Trend and audio research for sale season
- Props sourced on request
- 1 round of revisions
- Delivered within 14 days of your shoot
The Black Friday Signature
Best for brands running a full campaign, including a strategic hype, launch and last-call cadence.
18 Content Credits
18 reels, or 12 UGC videos, or a mix of both.
- Access to 2 UGC creators promoting your sale
- Content planned around your hype, launch and last-call cadence
- Creative ways to deliver your offer: countdowns, unboxings, gift guides and “what I’d buy” picks
- Trend and audio research for sale season
- $100 prop budget included
- 1 round of revisions
- Delivered within 14 days of your shoot
The Black Friday Ultimate
Best for brands going all in this Black Friday. A full campaign plus enough fresh creative to run across paid ads.
30 Content Credits
30 reels, or 20 UGC videos, or a mix of both.
- Everything in Signature, plus:
- An on-site shoot
- Up to 3 UGC creators promoting your sale
- Multiple hook and offer variations to test across paid ads
- $200 prop budget included
- Priority 10-day delivery
Book your Black Friday content and get 4 BONUS Campaign Assets PLUS our Content Boost Bundle valued at $269.
1. The Posting Playbook
Know exactly when, where and how to post each piece so none of your content goes to waste.
2. Set-and-Forget Scheduling Tutorial
Go from camera roll to feed in minutes, with a step-by-step walkthrough of using Meta Business Suite to your advantage.
3. The Converting Caption Cheat Sheet
An extensive library of plug-and-play captions written to turn scrollers into customers.
4. The Growth Tracker
Track your wins and spot your best-performing posts, so you know what to make more of.
5. The Grid Glow Up Template
The template that makes your profile look polished at first glance, every time.
Most brands start their Black Friday content too late. Don't be one of them.
Book your spot below.
Last year's Black Friday. This year's could be yours.
FAQs
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Credits are how our packages work. Rather than locking you into a specific number and type of deliverable, each of our packages gives you a set number of credits which you can use to curate the type of content you need for your sales campaign.
Want all reels? Done. Big on UGC? Easy. A bit of everything? That's usually our recommendation.
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Black Friday bookings close on the 13th of November. That gives us time to plan, shoot, edit and deliver before your sale starts.
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Yes, we'll send a delivery address once you book.
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Yes! Every Black Friday package can be paid in full or across three instalments.
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Absolutely! All our content includes full usage rights for you to use wherever you want to promote your sale.
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Every package is available as a monthly retainer with management included. Book a Content Planning Session and we can talk you through your best options.